The “Digital Commercial Districts – Olhão with Soul” project aims to promote local commerce by digitizing the designated urban commercial district, combining urban modernization with connectivity. It seeks to enhance the shopping experience through digital tools, drive new business models, and strengthen workers’ digital skills, thereby fostering digital entrepreneurship in retail and services.
Joint management of local businesses will promote economic revitalization, modernization, and competitiveness, while ensuring economic, social, and environmental sustainability. The project includes the commercial establishments in downtown Olhão, starting with the busiest streets, with the aim of creating a sense of community and redefining the neighborhood’s geographical boundaries.
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